Who We Are
WHO WE ARE AS A BUSINESS
Your Sales & Marketing Partners
Stafford Lynch are Ireland’s leading multi-channel sales, marketing and distribution service in Irish consumer goods.
We provide a service to many industries including, the food services, retail & grocery, pharmaceuticals, IT and Warehousing, distributing many globally recognised brands across Ireland.
With over 40 years’ experience under our belt, we provide outstanding service with our breadth of knowledge in sales, marketing and distribution.
Reputation for EXCELLENCE
We focus on delivering excellent service and solutions to our partners and each other, knowing this has a positive impact on our reputation and the performance of our company.
Relationships based on TRUST
We build trust and respect by always acting with integrity and consistently delivering on our promises. Respect underpins everything we do to build positive lasting relationships with our partners and each other.
Delivering together through TEAMWORK
We all work together to nurture an inclusive and impactful working environment. We are passionate about supporting and collaborating with our colleagues and partners to deliver the best possible outcomes.
Building long-lasting PARTNERSHIP every day
As our partner's representatives in Ireland, we earn their loyalty through a partnership approach, positive can-do attitude, and great customer activation to deliver superior results.
Constant INNOVATION and improvement
We challenge complacency, knowing that to be the best we have to constantly learn, adapt, be proactive and innovative to ensure we always deliver the best solutions to our partners and our people.
Focus on POSITIVE IMPACT
We act sustainably to help build a bright future for the environment, our community, people and our business. We support our customers in delivering on their sustainability promises and commitments.
Your Sales & Marketing Partners
Matt Lynch and Ray Stafford established a partnership that would become one of Ireland’s leading privately owned, multi-channel sales, marketing and distribution service providers.
We partner with well-known global brands such as Schwartz, Energizer, San Pellegrino, in addition to Irish brands such as Sudocrem, and distribute them to Ireland’s retail sector. We ensure we are executing to maximum performance with our distribution fleet guaranteeing nationwide delivery and United Kingdom and European access.
Stafford Lynch was 100% owned by the Lynch family. Former Chairman and founder Matthew Lynch was heavily involved in the company’s operations from the outset throughout his tenure. In later years, Matthew Lynch’s children played vital roles in developing and establishing new divisions, such as the Food Services Division.
Stafford Lynch is truly a story of heritage and family business, evolving into today’s modern-day organization
MEET OUr TEAM
Eoin Donnelly was appointed by the shareholders in April 2023. He is a sales/marketing & finance professional with a proven track record across operations, distribution & manufacturing. He has held senior roles in Lily O’Brien’s Chocolates, Nestlé and Green Isle Foods. Eoin holds a primary degree in Sales and Marketing, read for his MBA in UCD Smurfit Business School and qualified as a Chartered Management Accountant. Eoin’s experience spans multinational enterprise to family SME’s across many channels, to both trade & the end-consumer in domestic & export markets.
PJ is a Qualified Chartered Accountant with 20 years + post qualification experience. Extensive strategic, commercial, business integration, project management and team leadership experience. Significant experience working in senior leadership roles providing strategic insight, implementing a fully integrated ERP system and facilitating the company sale to Private Equity. Previously worked as Finance Director in med tech and pharmaceutical divisions of UDG Healthcare plc with responsibility for Finance, Operations, IT & Procurement. Also worked in KPMG audit in Dublin.
HEAD OF SALES
Muiris Murphy is Head of Sales and has more than 25 years’ experience in the FMCG and Foodservice industries and leads the Stafford Lynch portfolio across the sales teams of all markets. He has worked in several senior roles in UK, USA across Europe and the Middle East leading sales teams and delivering exceptional customer satisfaction. Prior to joining Stafford Lynch he has gained valuable experience working with FMCG companies Valeo Foods, Cuisine de France and Coca-Cola.
HEAD OF COMMERCIAL
Donncha Curran is Head of Commercial, where he leads brand partner engagement, marketing, and new business development across the SL portfolio. His experience and network, across brand partner management has supported business growth for SL and its brand partners. His understanding of the Irish retail and foodservice market coupled with an interest in emerging trends has blended well with the SL business to incorporate new and exciting brands into the portfolio. Prior to SL he has worked in marketing roles in Reckitts, Boots and J&J
Head of Human Resource
Frank Burton has circa 30 years’ experience in Human Resources. He has worked in senior roles in UK, Northern Ireland, and Ireland, including Pat The Baker, Irish Pride Fine Foods, Europ Assistance, Dexia Fund Services & Bank of Ireland Securities Services. With an MSc in Work & Organisational Psychology and an LLB in Law Frank’s strong academic achievements blends well with his practical experience and his hands-on personal approach to Human Resources.
head of finance and it
Triona is a Chartered Accountant and MBA with many years of experience in the distribution industry. Tríona has held Financial Controller roles in Eucon Shipping & Transport Ltd and in National Chemical Company Ltd and prior to joining Stafford Lynch was Head of Finance for Certas Energy Norway AS, a newly acquired subsidiary of DCC plc, for which she set up the finance function. Triona was appointed as Financial Controller in 2020.
Head of Supply chain and operations
Meet David Buggle, Food service Business Developer
David Buggle began working with Stafford Lynch as a Merchandiser. David showed himself to be extremely capable in his role and was promoted to Sales Rep. After his diligent work, training, and guidance by the sales management team, David was promoted to National Account Executive. David has continued to go from strength to strength which has been reflected in his most recent appointment as Foodservice Business Developer. Within his role he manages the Foodservice channel in conjuction with the broader team.