Sales & Brand Activation

Flexible route to market and in-store solutions




Stafford Lynch provide flexible route to market and in-store solutions for its clients. Our client partners leverage synergies across our salesforce, and in doing so allow Stafford Lynch to maximize the efficiency of in-store hours. Stafford Lynch’s fully trained sales team are in stores across Ireland every day which allows us to provide fast speed to shelf for new items, correct out-of-stocks, achieve additional space in-store and build distribution points. Through Stafford Lynch’s investment in technology we have platforms designed to optimise in-store reporting and ordering.

Key Sales focus for Stafford Lynch:

• Order capture
• Merchandising
• Stock availability
• Compliance
• Market intelligence
• Secondary siting

With extensive coverage across both Southern and Northern Ireland, the Stafford Lynch team gives you access to all the FMCG channels including the Multiples, C&C’s/Wholesalers, Symbols, Independents and Fuel Forecourts.

Our expert brand team have a reputation for great brand management and activation and creating highly engaging campaigns to drive brand awareness and maximise sales.

Our engaging, innovative and cost-effective brand activation delivers great brand results and commercial outcomes, through above the line activation and digital marketing.

Through our detailed knowledge of our market and the categories in which we operate, as well as ongoing market research, we look to continuously evolve our customers’ brands to maintain high brand awareness, drive great consumer engagement and deliver strong commercial outcomes.